A PR box that combined functionality, aesthetics and personal detail. A powerful unboxing moment and content that influencers actually used.
When a PR box acts as a personal gift
The goal was to create premium PR packaging for the introduction of the new Braun epilator line, including replacement heads and complete accessories. The box was supposed to look elegant, personal, and at the same time safely protect the entire contents during transport.
The result was a sturdy PR case made of coated cardboard with a matte laminate and a metal latch with a lock. The lock can then be used for other purposes. At the same time, the key was wrapped in a ribbon with the Braun brand slogan: Unlock your freedom.
We tuned every detail so that the unboxing had the atmosphere of a home beauty night and at the same time looked luxurious at first glance.
Custom textile detail
The box included bathrobes with custom labels with the name of a specific influencer. We arranged for the production of custom made labels.
Precision custom insert
We designed an elegant internal arrangement for the epilator, heads and accessories to keep everything safe during transport and look perfect when unboxed.
Sturdy box with lock
Metal latches created a sturdy and representative packaging with the possibility of further use after the campaign.
Joint graphic development
The client provided a basic concept, which we then edited, developed and fine-tuned into the final form, including the layout of the graphics and text.
We produced a limited series of 15 PR boxes for selected influencers and campaign ambassadors.
The project included design development, 3D designs, insert testing and final box production.
Every detail of the box was custom designed, from the construction to the internal fixation to the personalized textile labels.
PR package can be both an experience and a practical item!
Let’s create a package together that won’t just stay in stories.
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