For the launch of the new Vitamino Color Spectrum line by L’Oréal Professionnel, we designed and produced a unique creative PR package inspired by a molecule.
Inspiration in nature
The goal was clear: to send influencers something that had never been done here before. A functional, photogenic, and instantly recognizable PR box with a reference to the scientific background of the line. We handled the design, prototyping, production, and distribution logistics.
Within one month, create a premium presentation of the line that goes beyond a classic “product box.” Develop a structural concept that visually tells a molecular story while remaining robust enough for safe delivery to influencers across CZ/SK/HU.
Concept and form
An unconventional structure based on the “molecule” motif. Organic lines and colors aligned with the campaign materials. A surprising first visual interaction with the package contents.
Design and finish
Glossy lamination for a premium look, corresponding with the real effect of the products on hair.
Magnetic feature
Hidden magnetic closure ensuring a clean silhouette and secure, firm closing.
Construction and protection
Multi-layer cardboard with reinforced edges passed drop and load testing to ensure safe transportation.
Quality control
Serial production within a short timeframe, fast prototyping including quality control of every single piece.
Safe logistics across three markets without any damage to the contents.
A recognizable shape and surface finish that reinforce the brand’s premium perception.
Positive influencer feedback and emerging organic content that was easy to share in Reels and Stories, with a clear link to the benefits of the Vitamino Color Spectrum line.
Do you want your product launch to speak for itself?
We’ll design a structure that turns packaging into a story — from the first touch to the final photo in the feed.
Get in touch, and we’ll create a tailored solution for you.
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