One hundred hairstylists, one brand experience

The task was to deliver the new Redken Shades EQ оттенky into the hands of 100 hairstylists. Stylishly, sustainably, and within a clearly defined timeframe.

A premium feel, a sustainable approach,
zero drama

We designed a complete gift set: boxes in the established graphic line and a gift bag made from 100% heavy organic cotton. We managed the entire production and distribution process. We stayed within a limited budget while strengthening the brand’s premium perception.

A short timeline, a fixed budget — challenge accepted

Within a short timeframe, we prepared 100 packages that were visually consistent with the previous campaign, incorporated product novelties, and included a small gift without increasing the budget. At the same time, it was essential to maintain an eco-friendly approach and set up the logistics so that all shipments arrived reliably and safely.

Minimalism in design, maximum impact on the brand

Box concept and design
- Building on the successful visual line of the previous campaign (unified colors, typography, layout).
- Optimization of graphic assets – reusing the previous template → approximately half the graphic design costs.
- Clear information hierarchy so the unboxing experience leads to an understanding of the benefits of Shades EQ.
Useful packaging
- Gift bag made from 100% heavy organic cotton with branding, within budget.
- Information card with an overview of shades and recommended usage.
Production and assembly
- Serial production of boxes and printing of bags in rapid succession.
- Assembly of 100 sets (content checks, protective inserts, careful packing for transport).

From idea to reality

100 sets

100 complete gift sets prepared and shipped within a one-month timeframe.
50% cost reduction

A unified design across campaigns led to a reduction in graphic design costs of approximately 50%.
Eco materials

A branded, reusable organic cotton bag strengthened the perception of sustainability.

Are you planning to send product novelties in a package your partners will be happy to remember and reuse?

We will handle the concept, production, package preparation, packing, and logistics — on a timeline and within a budget that makes sense.

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