A multisensory experience when unboxing the PR box. A powerful unboxing moment both live and on social media.
When the box is not silent, but plays
The goal was to create an original PR package that would take the classic unboxing to a new level. By incorporating sound, visuals, and detail, the box was supposed to immediately grab the attention of influencers and create a strong, memorable moment associated with the brand, the product, and its ambassador, Sabrina Carpenter.
The project brought several challenging solutions. In particular, to technically solve the audio mechanism and the correct timing of starting the recording after opening the box. At the same time, to fine-tune the charms as stylish design accessories and functional mini versions of the leave-in product.
Custom audio content
Ambassador Sabrina Carpenter’s song played after the opening. Leave It In!
Activation on opening
The mechanism triggers the sound automatically when the box is opened.
A powerful unboxing moment
A significant difference from conventional PR packaging thanks to the inclusion of audio, which resulted in a higher level of memorability.
Visual Storytelling
Fostering emotional connection to the brand through a multisensory experience.
Supporting emotional connection to the brand through a multisensory experience for 20 selected influencers.
The completion of the series of boxes from concept to technology testing and production took 45 days.
We also ensured complete distribution of boxes to individual addresses in 3 countries – CZ, SK and HU.
PR package is not just a package, but a marketing tool!
Let’s create something unique together!
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