Not only a functional package, but also a visual experience. Let It Glow!
Light as the main hero of the unboxing
The goal of the project was to create a unique glowing PR packaging for the Glow Mania hair line from Matrix, which would attract influencers at first sight and at the same time support the perception of the products as premium, innovative and with a “glow” effect.
The main challenge was to combine aesthetics with functionality, both technically and in terms of design. We had to design and manufacture a lighting mechanism that would be reliable, safe and visually impressive. Integrate LED backlighting so that it would be activated when the box was opened, and the intensity of the light and the internal materials would enhance the resulting effect.
LED backlight
The LED strip running along the box structure ensures uniform lighting.
Activation on opening
The mechanism triggers the light automatically when the box is opened, creating a glow and wow effect.
Effective influencer marketing intervention
High engagement rate thanks to visually appealing unboxing. A PR box that is simply talked about.
Double bottom
Bottom support base and transparent filling with product cutouts for maximum light transmission and glow effect.
From design proposals, testing to the final and packaged boxes, production took 2 months.
A smaller series of unique PR boxes for 50 selected influencers across 3 countries.
After packing the boxes, we ensured complete distribution of the boxes to individual addresses in 3 countries – CZ, SK and HU.
Turn your product package into a powerful marketing tool!
Let’s create a PR package together that creates an experience.
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