L’Oréal Professionnel × Samsonite: elegance that carries the brand name further.
A luxury gift that enhances the brand identity
For the L’Oréal Professionnel brand, we procured 120 Samsonite suitcases in an elegant black color aligned with the brand’s color palette. We supported the client in selecting the most suitable branding technology. From testing engraving, decals, and printing to the final choice of a solution that stands out best on the specific suitcase material.
The resulting suitcases serve as a premium gift for hairdressers and influencers, filled with a curated mix of L’Oréal Professionnel products.
The L’Oréal Professionnel brand is built on a minimalist black-and-white aesthetic and a premium visual impression. However, the materials of the Samsonite suitcases vary in surface finish and structure, which made it challenging to identify a suitable branding technology.
It was therefore necessary to find a solution that would be visually precise, durable, and fully aligned with the brand identity.
Selection
We handled the selection, procurement, and storage of 120 suitcases.
Testing
After a series of tests and technologies, we worked with the client to select white printing, which appears contrast-rich, legible, and elegant on the dark surface.
Branding
Each suitcase was branded on the back side and the upper rim, creating a discreet yet distinctive brand detail.
Transport and unboxing
The contents are always arranged in an aesthetic and secure layout, prepared for safe transport as well as an immediate unboxing moment.
120 bespoke luxury suitcases for the L’Oréal Professionnel brand. Consistent design and quality across the entire series.
Storage of the suitcases in our warehouse and gradual distribution to hairdressers and influencers throughout the year.
The selected white print ensured maximum legibility and a premium impression.
Do you want your gift to speak the same language as your brand?
We design, test, and deliver solutions that connect design, functionality, and emotion.
From material selection to the moment the package is opened.
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