Finding faces through a public casting for the new Cheeees toothpastes, along with photo and video production for the entire campaign.
Fruit comes first
We handled the complete casting process followed by the photoshoot and filming of selected participants for the new Cheeees fruit enzyme toothpastes, including the design and production of juicy fruit backdrops.
The Cheeees brand is built on freshness and color. It was essential to ensure that the new campaign embodied exactly these elements. At the same time, our task was to find at least six distinctive faces who would become ambassadors for the individual flavors.
Online casting
Within two weeks, we designed and developed an online application form. The casting was also supported by our visuals on social media.
Face selection
Based on the submitted photographs and the client’s requirements, we carried out a pre-selection of potential campaign participants.
Communication
We contacted all participants approved by the client and arranged the details of the photoshoot with them.
Reward for participation
Those who did not advance to the next round were informed by us and received a voucher for product purchases.
D-Day
On the day of the shoot and filming, we handled the entire production — from equipment and studio preparation to scheduling, catering, and makeup artists, including fast previews of visual outputs for consultation with the client.
We created fruit-themed backdrops measuring 2.5 × 3.5 meters, which were used as backgrounds and later repurposed at the brand’s event a few weeks later.
We had 10 hours for the entire production. Everything, including studio setup and cleanup, was completed within this time window.
Throughout the day, a total of 11 participants with varying levels of experience in photography and filming took turns in front of the camera. During the shoot, we were available to them at all times and provided the necessary support.
We will take care of the entire photo and video production for your company, colleagues, or products — so you don’t have to worry about anything. Perhaps only what to wear. And even that, we can handle too.
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