Concert, brunch, and a gifting experience

For the Redken brand, we created an exclusive weekend program in Berlin for eight selected influencers.

VIP Berlin for Redken

We arranged flights, accommodation, access to the VIP zone at Sabrina Carpenter’s concert, a private brunch, and original premium gift packaging. This included branded pajamas with monograms, a turntable, and a Sabrina Carpenter vinyl.

We managed the entire production—from preparation to on-site support—over the course of one month. The result? A perfectly curated experience that connected music, self-care, and the DNA of the Redken brand.

Create an experience that feels personal

The client wanted to create something exceptional for their influencers—an experience that would connect a music moment with the brand’s DNA while feeling premium, personal, and Instagram-worthy. The task was to align travel logistics, a VIP experience, and gifting in a way that naturally strengthened relationships with creators and generated shared content for social media without feeling like “advertising.”

From the itinerary to personalized gifts

Travel and accommodation
- Complete coordination of flights, transfers, and door-to-door service
- Room block reservations at a design hotel near the concert venue
- Tailor-made itineraries and a 24/7 production hotline for guests
VIP concert and hospitality
- Reservation and coordination of the VIP zone at Sabrina Carpenter’s concert
- Check-in management, guest movement, and communication with the promoter
- Ensuring a seamless flow and premium level of comfort
Redken brunch in Berlin
- Styling and décor in brand colors, venue selection, and menu curation
- Seating for 8 guests and technical setup for content creation
- A hosted program connecting the brand with the guests’ lifestyle
Gifting concept and production
- Personalized gift set: Redken products, monogrammed pajamas, a turntable, and a Sabrina Carpenter vinyl
- Bespoke packaging—printing, materials, sealing, and end-to-end assembly logistics
- Scheduled delivery of gifts with a personal note to each guest’s room
Production management
- Project management from initial brief to final invoicing
- Clear timelines, budget control, and approval processes
- On-site supervision during both the concert and the brunch

Ucelený brandový zážitek

8 influencers
Seamless logistics for 8 influencers and a smooth VIP program.
Tailor-made gifts
Premium, personalized gifting that strengthened the relationship with the brand.
Shared content
Naturally shared content from both the concert and the brunch (stories, reels, posts).

Do you want an influencer activation that feels personal, seamless, and premium? We design the concept, arrange travel and VIP experiences, and deliver gifts that leave a lasting impression. We create a tailor-made plan.