Launching a product that repairs hair at the molecular level requires more than just a press release. It requires an experience that captivates the guest from the moment they walk in the door to the moment they unwrap their gift at home.
Custom Gifting
for ambassadors
We created the “Shake to Shine” concept for the L’Oréal Professional brand. It was an international launch of a revolutionary hair oil, which we delivered “turnkey” to Prague and Budapest. The ambassadors received stylish shakers with the brand logo, which connected the ritual of mixing the two-phase oil with their everyday lives.
The food was not just an accessory, but part of the visual communication. We matched the menu to the colors of the event, from the gold details of the truffle tartlets to the branded gold macaroons.
We also created a menu of signature drinks, which the bartender mixed on an interactive bar right during the launch event in the colors and textures of the product.
Each drink, such as the Mango-Coconut Mocktail with gold glitter, required shaking. The same movement that activates the molecular oil.
Custom Gifting for Ambassadors
No boring bags. Ambassadors received stylish shakers with the brand logo, connecting the ritual of mixing the two-phase oil with their daily lives.
Logistics Export: From Prague to Budapest
It’s one thing to hold a great event in Prague. It’s another to repeat it identically in Hungary.
Visual dominance
The space was dominated by gold accessories, themed catering, trays and branded “Shake to Shine” balloons, which completed the premium atmosphere and nature of the product.
Signature Drink Menu
In order for guests to understand the technology of the product, they had to experience it at the bar.
Thanks to our organization, the client received identical quality in both markets under one agency umbrella.
To guarantee 100% consistency in the Czech Republic and Hungary, we ensured the complete transportation of all components, decorations, and even the bartender to the second launch.
Our goal was to make the claim “Shake to Shine” not just a slogan on the wall, but a tangible reality for all participants.
