Artificial intelligence has become an integral part of the event industry in recent years, fundamentally transforming the way events are designed, organized, and experienced. From personalizing the program for individual participants to smart tools to automated content production, AI is now pushing the boundaries of what is possible at events.
All of this is changing the traditional format of conferences, trade fairs, and cultural events into fully immersive experiences.
These are no longer just special effects from movies, but a reality and a technological experience. We had the honor of trying out and experiencing some of the news firsthand.
Hologram boxes are now breaking down borders between continents and budgets. A CEO from San Francisco no longer has to spend 14 hours traveling to Prague. He can appear on stage in life-size as a realistic hologram that reacts to the audience in real time. This is the technology that visitors could see, for example, at the WebExpo conference or during innovative presentations at MSV Brno, where speakers “teleported” to the stage from another country.
Simultaneous AI translations are gradually replacing classic interpreting booths. At international events in Forum Karlín or O2 universum, systems are being tested today that can handle:
Without interpreters on site.
AI photo booths take classic photos with props to a whole new level. At festivals like Czech Design Week or technology meetups at Impact Hub Prague, visitors could take home portraits that transformed them into superheroes, historical figures, or even astronauts in a matter of seconds.
AI takes a classic photo and styles it into any visual world in seconds according to the brand or event theme.
And that’s just the beginning.
Next-gen event experiences that only appeared at trade fairs like CES a few years ago are now a reality at Czech events:
For example, visitors to exhibitions at the DOX Center for Contemporary Art or technology showcases at the Brno Trade Fairs have already been able to enter a digital environment that responds to their movement, voice, or touch.
Artificial intelligence and related technologies are opening up completely new possibilities in the field of events. But is everything just sunshine and rainbows? With the increasing level of automation and digitalization, there is a risk of losing authenticity and human contact, which is a key part of the overall experience for many participants. Questions are also raised by working with data, private visitors or technological dependence, which can fundamentally affect the course of the entire event in the event of a system failure. In addition to innovations, AI events also bring new ethical and organizational challenges that organizers will have to actively deal with in the coming years.
