As with most marketing disciplines, AI has fundamentally impacted event management. It has significantly simplified the planning process, helping with spreadsheets and schedules, with text, and last but not least, with visualizations on a daily basis.
Still, I think AI remains a tool and you need to know how to use it in your preparations. No matter how much you want it, AI will not prepare a quality event for you. And even the best description and photos will not provide you with such a “user experience” that you can imagine the event in a real space. It may give you great ideas and suggestions, make corrections, but it will not replace experience.
I no longer need hours of graphic design work to create a simple preview of a space. The representation of ideas is available to those for whom Illustrator is a Spanish village based on well-written prompts.
Just because you can write a good prompt does not mean you have mastered the principles of graphic design! AI can mess up graphics quite a bit.
Examples include errors in texts, scales and perspectives and often humorously distorted logos.
Classic moodboards are disappearing and are being replaced by more accurate visualizations. This helps clients better understand the intended result when presenting a design. The illustrated vision is also more understandable to suppliers. They understand better what I require of them and it is easier for us to compile the final price for delivery.
AI has its limits and human intervention is still needed in many areas. In what ways can it not replace us?
