{"id":2479,"date":"2026-02-03T17:14:11","date_gmt":"2026-02-03T16:14:11","guid":{"rendered":"https:\/\/www.wearecreativeagency.com\/clanek\/influencer-pr-boxy-kde-dnes-znacky-nejvic-selhavaji\/"},"modified":"2026-03-10T13:25:09","modified_gmt":"2026-03-10T12:25:09","slug":"influencer-pr-boxes-where-brands-are-failing-the-most-today","status":"publish","type":"clanek","link":"https:\/\/www.wearecreativeagency.com\/en\/clanek\/influencer-pr-boxes-where-brands-are-failing-the-most-today\/","title":{"rendered":"Influencer PR&nbsp;boxes: where brands are failing the most today"},"content":{"rendered":"<p>Oversized packaging may be intended to create a&nbsp;\u201cwow effect\u201d during unboxing, but the reality is different. Influencers are overwhelmed with dozens of packages every month and openly admit that a&nbsp;large portion of both packaging and products remains unused, given away, or in the worst case, thrown away. Industry estimates suggest that up to **50% of PR&nbsp;content never finds any meaningful use**.<\/p>\n<h4>And the audience sees it. And remembers it.<\/h4>\n<p>Excessively large PR&nbsp;boxes no longer feel luxurious or premium. Quite the opposite. In the eyes of influencers and their followers, they symbolize wastefulness, a&nbsp;lack of understanding of sustainability, and poorly thought-out marketing. Criticism comes not only from followers\u2019 comments, but also directly from creators, who openly point out the non-ecological and inefficient practices of brands.<\/p>\n<h4>Meanwhile, data clearly shows a&nbsp;shift:<\/h4>\n<ul>\n<li>45% of influencers prefer eco-friendly and minimalist PR&nbsp;packaging,<\/li>\n<li>well-thought-out PR&nbsp;packages have up to 61% higher memorability than standard advertising,<\/li>\n<li>and content connected to sustainability has higher credibility and engagement.<\/li>\n<\/ul>\n<p>The conclusion is simple: a&nbsp;bigger box does not mean a&nbsp;bigger impact. It only means more waste. Brands that want to stay relevant must stop building marketing around packaging volume and start thinking about purpose and responsibility.<\/p>\n<h4><\/h4>\n<h4>Because today it\u2019s no longer just about unboxing. It\u2019s about the values you pass on with that package.<\/h4>\n<h6><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2515\" src=\"https:\/\/www.wearecreativeagency.com\/wp-content\/uploads\/2026\/02\/STATIKA-produktova-fotka-2-1-240x300.png\" alt=\"\" width=\"240\" height=\"300\" srcset=\"https:\/\/www.wearecreativeagency.com\/wp-content\/uploads\/2026\/02\/STATIKA-produktova-fotka-2-1-240x300.png 240w, https:\/\/www.wearecreativeagency.com\/wp-content\/uploads\/2026\/02\/STATIKA-produktova-fotka-2-1-768x960.png 768w, https:\/\/www.wearecreativeagency.com\/wp-content\/uploads\/2026\/02\/STATIKA-produktova-fotka-2-1.png 1080w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/h6>\n<h6><\/h6>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2496\" src=\"https:\/\/www.wearecreativeagency.com\/wp-content\/uploads\/2026\/01\/4-300x167.png\" alt=\"\" width=\"300\" height=\"167\" srcset=\"https:\/\/www.wearecreativeagency.com\/wp-content\/uploads\/2026\/01\/4-300x167.png 300w, https:\/\/www.wearecreativeagency.com\/wp-content\/uploads\/2026\/01\/4.png 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"featured_media":2544,"template":"","class_list":["post-2479","clanek","type-clanek","status-publish","has-post-thumbnail","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.wearecreativeagency.com\/en\/wp-json\/wp\/v2\/clanek\/2479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wearecreativeagency.com\/en\/wp-json\/wp\/v2\/clanek"}],"about":[{"href":"https:\/\/www.wearecreativeagency.com\/en\/wp-json\/wp\/v2\/types\/clanek"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wearecreativeagency.com\/en\/wp-json\/wp\/v2\/media\/2544"}],"wp:attachment":[{"href":"https:\/\/www.wearecreativeagency.com\/en\/wp-json\/wp\/v2\/media?parent=2479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}