But at the same time:<\/p>\n
- \n
- 81%<\/strong><\/span> of newcomers feel overwhelmed in the first week,<\/li>\n
- up to 20%<\/strong><\/span> of employees leave within 45 days.<\/li>\n<\/ul>\n
This leads to a crucial point. The first days have an extreme impact. And this is where welcome kits come into play.<\/p>\n
<\/p>\n
How does a welcome kit fit into this?<\/h2>\n
A welcome kit is not onboarding itself. But it does act as a first impression trigger.<\/p>\n
Typically, it serves 3 functions:<\/p>\n
1) Symbol of acceptance<\/span><\/h3>\n
The package says: \u201cwe\u2019re counting on you.\u201d This is important because onboarding is not just a process, it\u2019s also an emotional transition.<\/p>\n
2) Uncertainty reduction<\/span><\/h3>\n
A new employee comes into an unfamiliar environment. Every signal of structure, such as a prepared laptop, a desk, and a well-organized welcome pack, reduces stress.<\/p>\n
3) Identity building<\/span><\/h3>\n
Corporate merch (t-shirt, notebook) helps create a sense of \u201cI belong here,\u201d which is key to engagement.<\/p>\n
<\/p>\n
Why does it work?<\/h2>\n
From a psychological perspective, onboarding (and even small things like a welcome kit) has a big impact thanks to several principles:<\/p>\n
1) The first impression effect<\/span><\/h3>\n
People remember the beginning of the experience the most. If the first day is positive, it will affect the perception of the entire company. Therefore, data shows that the first week fundamentally affects satisfaction.<\/p>\n
2) A sense of belonging<\/span><\/h3>\n
Research shows that employees who create relationships during onboarding are significantly happier. The so-called \u201cwork buddies\u201d who accompany newcomers through the training process also contribute greatly to satisfaction.<\/p>\n
A welcome kit can be the first step to making an employee feel welcome within the organization.<\/p>\n
3) The principle of reciprocity<\/span><\/h3>\n
When a company \u201cgives something\u201d, a subconscious feeling of commitment arises. This can manifest itself as:<\/p>\n
- \n
- higher engagement,<\/li>\n
- greater effort to succeed,<\/li>\n
- lower tendency to leave early.<\/li>\n<\/ul>\n
4) Reducing cognitive load<\/span><\/h3>\n
A new employee is overwhelmed with information. Every element that is prepared, clear and understandable reduces stress and increases the ability to adapt.<\/p>\n
<\/p>\n
When does a welcome kit (not) work?<\/h2>\n
The important thing is that the package itself without quality onboarding has almost no effect.<\/p>\n
A welcome kit is not the reason why people stay. But it can be the reason why they start to believe that staying makes sense.<\/strong><\/p>\n
<\/p>\n
What could a welcome package look like for your colleagues?<\/p>\n
- up to 20%<\/strong><\/span> of employees leave within 45 days.<\/li>\n<\/ul>\n
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